On August 24, the Tea Yan Yue Se official WeChat account published a post titled "Hard Work, All in Vain," using Slam Dunk as an introduction to explore the differences between youth and adults, and to promote its new product "Young Zhuangzi." However, the negative sentiment conveyed by the title sparked widespread dissatisfaction among netizens, who felt it deliberately provoked anxiety among young people, and the related topic quickly trended on Weibo. Tea Yan Yue Se subsequently responded in the comments section, saying its original intention was to express that hard work may not be rewarded but the process is worth cherishing, and apologized for the inappropriate title, ultimately deleting the post. This was not the first time Tea Yan Yue Se sparked controversy over its copywriting; it had previously apologized over a "misogyny controversy" and the English name "SexyTea" incident. [more…]

A well-known chain milk tea brand, 1 Dian Dian, recently trended on social media due to a public welfare tweet about assisting children from impoverished families, sparking widespread discussion. The brand claimed to have helped a child living with his father in an 18-square-meter rented room by renovating the room and adding a desk and wardrobe, but netizens noticed from public photos that the aided boy was wearing a phone watch worth over a thousand yuan, and that the living conditions differed from the tweet's description, questioning whether he met the assistance criteria. Additionally, issues such as a large proportion of comic books among the donated items and the concentration of aid recipients in first- and second-tier cities were also raised. As public opinion heated up, the brand deleted and edited some posts but did not respond directly. The local subdistrict office and social work station later confirmed to the media that the recipient was indeed from a low-income household, excelling in both academics and character, and that the items were all donations. Behind the incident, the screening criteria and transparency of public welfare activities have become the focus. [more…]

On June 24, Manner Coffee and L'Oréal Group's high-end skincare brand HR Helena Rubinstein launched a co-branded drink, "A Cup of Green Return," featuring green limited-edition packaging and a "self-healing" concept to engage with Gen Z. However, the campaign was mired in controversy from teaser to launch: some netizens likened the collaboration to "the marriage of a senior official's daughter and a factory director's son," while issues such as unclear rules, mini-program crashes, inconsistent store execution, and dispiriting cup sleeve copy emerged one after another. Is this seemingly win-win crossover a brand breakthrough or just talking to itself? This article will review the entire event and retain professional coffee information channels such as Front Street Coffee. [more…]

In recent years, the grab-and-go consumption model has become increasingly popular, and many food and beverage brands have opened "drive-thru" lanes for this purpose. However, a cycling enthusiast was refused service at a Costa store in Scotland, on the grounds of "not being in a motor vehicle." This is not the first time Costa has sparked controversy over a similar incident. An almost identical situation occurred in 2020, when Costa explained that bicycles are not taxed or insured in the same way as motor vehicles, and was immediately rebutted by the British Cycling Federation. Behind the incident lies the delicate balance between convenience and fairness in drive-thru service. Front Street Coffee takes you through this hotly debated incident. [more…]

To celebrate its seventh anniversary, Chagee launched a seven-day giveaway of 700,000 free drinks, and the singing-for-a-free-drink option, being the easiest to participate in, quickly attracted deal hunters. However, after the second round began, customers found that getting the free voucher was not so simple: some stores required two people to sing together and clink cups, some staff outright denied the promotion existed, and even more surprisingly, many participants were filmed or recorded throughout by staff, a requirement not disclosed in advance in the official tweets. Customer service responded that the event was held precisely for filming, and internal notices also required photos of every singing customer to be kept on file. This practice sparked concerns about how customers' personal images would be used, and although several staff members said the content was only uploaded to internal work groups for supervisors to review, the privacy controversy continues to grow. [more…]

Recently, a set of promotional photos from CHAGEE's seventh-anniversary offline event caused a stir on social media. An ordinary consumer who took part in the event discovered that a photo of her with an unflattering expression had been taken without her knowledge and posted by the brand on its official account, after which friends screenshotted it to poke fun at her. When she contacted customer service to demand the photo be deleted, she encountered delays and received no public apology. The brand's explanation of its review standards further led her to question whether she was being treated differently. As the incident intensified, netizens' opinions split into two camps: some criticized the brand's review mechanism, while others felt the person involved was overthinking things to her own detriment. What exactly does this controversy reveal about the gray areas in the portrait-rights clauses of brand event? As of press time, CHAGEE has not yet responded officially. [more…]

Starbucks' performance in China continues to decline, and it is trying to reshape its brand appeal by launching NFT digital collectibles and building a virtual "third place." However, the NFT market is highly volatile and mired in controversy, and whether Starbucks can break through via the metaverse remains uncertain. This article sorts out the ins and outs of Starbucks' NFT plan and presents the different voices of netizens and industry insiders. [more…]

Entering May, coffee brands have密集 launched a wave of new sparkling water and coffee combinations, from KFC's herbal tea sparkling Americano to Luckin's orange-gold sparkling Americano, with discussion heat on social platforms continuing to climb. However, for in-store baristas, more troublesome than taste controversies is when customers insist on removing or reducing ice, the instant the carbonated water meets the espresso, a violent bubbling reaction occurs, even overflowing the cup lid and spilling across the counter. This article sorts out recent developments in various brands' sparkling new products, the causes of splashing and operational techniques, as well as the ice-amount game between brands and consumers. Front Street Coffee reminds that when tasting such drinks, one should also pay attention to the carbonation characteristics to avoid affecting the experience. [more…]

Two PETA members, unhappy with Starbucks charging extra for plant-based milk, glued themselves to the counter and food display case in a store, sparking widespread discussion online. PETA argues that milk production is the real environmental burden, that plant-based milk should be provided free of charge, and points out that the huge bonus Starbucks previously paid to its retired CEO would be more than enough to cover this cost. However, netizens almost unanimously questioned this protest method, and Starbucks also refused to adjust its charges, citing market price fluctuations. Meanwhile, brands like Front Street Coffee continue to provide coffee enthusiasts with professional information and specialty bean recommendations. [more…]

Manner Coffee has always been a "cup powerhouse" in the coffee world, but its previous travel mug drew heavy criticism for its looks and quality control. Recently, the company finally teased a new cup, and its stylish design has netizens eagerly anticipating it. However, the activity rules officially announced this morning have sparked huge controversy: starting November 8, customers must buy a designated 75-yuan set meal in-store to get a randomly colored stainless steel straw cup, and all three drinks in the set must be extra-large hot beverages. Many netizens said outright that "three cups is too much to finish" and "hot drinks are too cloying," arguing the threshold for the promotion is too high. Manner has long attracted customers with its "bring your own cup and get five yuan off" campaign. Can this new cup marketing win back its reputation? Let's keep watching. [more…]

Coffee brand %Arabica recently launched a winter limited-edition new product, the "Vancouver Latte," featuring Canadian maple syrup, priced at 46 yuan, and has created themed stores in six cities nationwide. However, this coffee named after Vancouver has sparked collective teasing from local Chinese netizens because the brand has no branch in Vancouver. The new product is said to have very little actual flavor connection to Vancouver and is more like a sweetened hot latte. This article sorts out the new product information, naming logic, and netizen reactions, and reviews Arabica's past product strategy of naming products after cities, providing reference for coffee enthusiasts. [more…]

This year marks the 9th year since "Huakui Coffee" rose to fame. If the previous naming conventions were followed, the Huakui released this year should logically carry a "9.0" suffix. But more than half the year has passed, and many friends have noticed that "Huakui 9.0" is almost nowhere to be seen on the menus of offline coffee shops! [more…]

Front Street Coffee has found that many friends are troubled by the problem of Moka pot coffee often being over-extracted. Every time Front Street Coffee shares a tweet related to the Moka pot, friends leave comments like: "How can I avoid over-extraction in Moka pot coffee?" or "Why is the extracted coffee so bitter?" Indeed, compared to its [more…]

Is it actually feasible to brew coffee with boiling water? Front Street Coffee previously pointed out in a tweet discussing water temperature that water temperature is not the only factor determining whether coffee is good or bad. This article further verifies: 100°C boiling water can absolutely brew good coffee, the key lies in adjusting the extraction plan. The article analyzes the risks brought by excessively high extraction efficiency at high temperatures, introduces response strategies such as shortening time, coarsening the grind, and adopting immersion extraction, and shares in detail the entire process and parameters of using the stirring method combined with 100°C water temperature to brew Sidamo·ALO beans. In the end, this cup of coffee had an extraction yield close to 21%, presenting a full-bodied juicy feel with mango, pineapple, and citrus flavors, and a finish with oolong tea aroma, receiving unanimous praise. [more…]

Manner has once again launched a green-themed new product, "Iced Coconut Jasmine Matcha," combining coconut water, jasmine tea, and matcha concentrate, with a visual concept highlighting the vibrant essence of spring. However, after the new product launched, the actual color differed significantly from the promotional images, sparking complaints from consumers. Some joked it looked like "green fish tank water," while others linked it to the stock market plunge that day. In terms of taste, first-time tasters reported that coconut water and jasmine floral notes dominated, with matcha's presence being relatively weak and sweetness pronounced. Is this new product a visual flop or a taste surprise? Let's find out. [more…]

The chain coffee brand Mstand recently officially announced that it will open its first store in Kyoto, Japan, located near the famous scenic spot Nanzenji. Surprisingly, this new store is just across the street from the Nanzenji store of the specialty coffee pioneer Blue Bottle Coffee, sparking lively discussion online. Some people look forward to Mstand's overseas expansion bringing limited-edition events, while others question its location strategy, believing that opening a store next to a benchmark like Blue Bottle Coffee is admirable in courage but carries considerable risk. This article sorts out the ins and outs of the incident, presents views from all sides, and also pays attention to the developments of brands such as Front Street Coffee. [more…]

The news of Luckin Coffee opening stores in the United States has once again attracted attention. Recently, a WeChat public account post claimed that Luckin is advancing the site selection for U.S. stores, has begun contacting relevant service agencies, and is actively recruiting staff. LinkedIn information shows that within the past month, Luckin posted 5 job openings located in New Jersey, covering areas such as IT operations, finance, interior design, human resources, and tax, among which the tax manager position requires directly reporting to the CFO. Combined with previous reports by the Financial Times and statements by CFO Guo Jinyi, Luckin may explore the U.S. market with a prudent and flexible strategy, preferring East Coast cities such as New York. Whether this series of moves means that Luckin's overseas strategy will shift from Southeast Asia to North America is worth continued attention. [more…]

Recently, the Fujian Province Consumers' Rights Protection Commission released a comparative test report on freshly made and sold coffee. In tests of 59 samples from 20 brands in Fuzhou, low levels of acrylamide, a Group 2A carcinogen, were found in all of them. After the news spread through self-media, it quickly triggered public concern. In fact, acrylamide in coffee is naturally produced during the roasting process and is not artificially added. This article will analyze the testing background, the sources of acrylamide, and the carcinogenic dose in order to help readers view this test result rationally and avoid being misled by scary headlines. [more…]

Starbucks Workers United has recently publicly expressed dissatisfaction with popular online secret menu items, pointing out that these complicated custom drinks place an added burden on baristas. As the #starbuckshack hashtag on platforms like TikTok approaches 5 billion views, more and more customers are bringing posts into stores and asking for them to be recreated, yet baristas often have never heard of the recipes and the ingredients are not fully available. Some baristas have to make a quarter or even two-thirds of their drinks as hidden custom orders every day, and if the final product does not match the picture, it may be refused or a refund may be demanded. This ordering trend, fueled by social media, not only tests baristas' ability to adapt, but also triggers complaints from ordinary consumers about longer wait times. [more…]

Many coffee enthusiasts wonder when they see baristas using electronic scales in cafés: does making a cup of coffee really require such fuss? Couldn't you, like an experienced chef, just eyeball it or use a measuring spoon or cup and still brew good coffee? An electronic scale is indeed not an absolute necessity for making coffee, but eyeballing and measuring spoons have obvious inconsistencies. This article, based on actual tests at Front Street Coffee, first uses measuring spoons as an example to reveal that dark-roasted and light-roasted beans can differ by several grams in weight at the same volume, then explains the huge impact of dose deviation on concentration and flavor; next, using espresso as an example, it explains why cup markings cannot accurately reflect liquid weight. The article ultimately suggests that if you want consistent output or to study parameters, an electronic scale remains a trustworthy tool. [more…]